Therefore, it is also an important place for brands to connect with their audience. Started in 2011 by tech giant Tencent, it is China’s most popular messaging app and more: WeChat accompanies more than 1.5 billion monthly active users around the world during their day – from social media and messaging to mobile payment (WeChat Pay), online shopping, ordering taxis, and much more.Īmidst the worldwide rise of social networks, WeChat is China’s most popular social media platform. WeChat (微信, Weixin) literally means micro-message and is China’s universal super app for everything. WeChat Marketing in China – The Takeaway.WeChat Marketing in China: E Commerce Advertising on WeChat Shops.Four Advantages of WeChat Stickers for WeChat Marketing in China.Most of our users are on iPhones (and iPhone X's at that!) and a bit more are male than female.32% of our users are in Shanghai, but 20% are from "Other"- very mysterious!.Since launching, 26% of opens have a user spend over 100 seconds in the app and 25% spending between 50-100 seconds in the Mini Program (when you think of Mini Program platform built for utilitarian/tools rather than time sucking platforms, this feels like a good amount of time- especially in a user case where people are intentionally entering to find a sticker to use in their current chat/conversations).We've averaged about 600 requests per day, coming from an average of 100 unique visitors per day.On our biggest day: 780 unique visitors making over 4.4k requests.We've had over 2000 return users these past 30 days.6% of opens (~18k) over the last year come from the 'recently used',.This week, we've surpassed 5000 unique users! To celebrate, we're sharing a sneak peek at some insights and stats: Later on, in order to minimize the legal risk in rerouting through our friend's server, we also implemented WeChat censorship mechanism. I kept the functionality to 1 1/2 screens (the wx.preview once you click into the sticker is necessary only because of sharing constraints in the WeChat framework) and allowed for as much colorful stickers to flood the screen for maximum scrollability/browsability/user attraction.Īs for functionality, Dan Engel and Jake Tompkins (another talented Le Wagon recruit!) worked on navigating server rerouting (in China, you need an Business/ICP license to stream content online we had to reroute through a friend's server), Redis cacheing, and optimizing the speed of the API calls. The goal of the design? It had to be just as simple as using the current WeChat sticker gallery. as Giphy isn't blocked in China, there had to be a better solution- and so Sticker Machine was born. We wanted something better, as manually formatting and uploading a GIF to WeChat was so unappealing. Before Sticker Machine, I got my stickers through stilted requests in large, clunky WeChat groups, or discovering the latest pervy/ cult movie sticker from a witty friend's group. Proficient users of WeChat understand the importance of the sticker culture and your sticker game. As recent graduates of Le Wagon Full Stack Bootcamp in Chengdu, China, we were eager to sink our teeth into something new and use our new skills. It's been super exciting to watch this fun, personal project slowly grow: Dan Engel and I started Sticker Machine as a kind of two-person Christmas 'hackathon' activity. This week, I can humbly yet proudly say that Sticker Machine is accumulating over 5000 unique users. Creating and launching Sticker Machine felt like a culmination of my experiences and skillsets (marketing, social media, design, and code) this also brought my confidence and creativity to boost me beyond my bootcamp experience. It's this kind of self doubt that can suffocate ideas before they even take seed. There can be a lot of self-induced sabotage: can your idea compare to Uber, Google, Facebook, Instagram? If someone's already created this idea, what can you really do better? And if you're not sure you can, why try? Or if you're a UX/UI or product designer: the ideation process itself can get bogged down with pressure to 'be brilliant', as unreasonable and silly as it seems. It's easy to become overwhelmed at the idea of learning code: even after you've already started.
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